We all know that modern -day communications include different forms from satellites to wristwatches. But it should be borne in mind that the new sciences have not been replaced by old forms of communication such as writings and signs, as the community is rapidly complicated. It is a connection with them. This relationship is done with the audience in the language of the words using a purposeful design. Environmental graphics, of course, are not alone in art, nor alone, but include both aspects.
In environmental graphics human transplantation with the corrected environment, its unnecessary points are eliminated and their essential points are emphasized and emphasized. In environmental graphics, informing and receiving human communication and new aesthetics are considered.
The Role of Environmental Graphics
Environmental graphic design in advertising and commercial notifications of television, cinema, packaging of goods, traffic signs, shop showcases, street decorations and public places such as hotels, airports, subways, etc.
Environmental graphics as one of the branches of graphics. Man speaks of his surroundings and communicates with others through environmental graphics. Environmental graphics play an effective role in creating a favorable and pleasant atmosphere for individuals in the community.
peripheral graphics target
guides people in the simplest way.
Beautification is done by applying the principles of form, design and coordination with each other and their surroundings.
Accelerates economic activity.
Increase the level of community culture in the form of cultural and commercial advertising goals through the walls of advertisements, banners, etc. There is an environment to coordinate.
Facilitate social communication.
Factors Influencing Environmental Graphic Design
Certain factors such as environmental geography such as climate, sunlight, rainfall, heat fluctuation, vegetation, etc. as natural and environmental sections and sets of factors such as architecture and materials, spaces, traffic, etc. as parts of human presence, are the factors that should be considered.
Difference of Environmental Advertising and Environmental Graphics
its designers use the ultimate taste to create a beautiful work. Jabra's historical changes created conditions that increased the need for information in all social, political, news, worship and commercial fields, and the use of a tool called modern graphics. Therefore, today graphics act not only as an art but as a media agent.